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© Copyright 2015 Melissa Ella Castloo | Stealing is not a form of flattery.

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About Melissa

Stare into the eyes of my hypnotizing kitty. You will love this biography.

look-at-me-cat

I’ve always thought that if it’s worth doing, it’s worth doing right. And who cares what the world thinks, find your loves and do it yourself.

This is in part why I recently relocated to the Bay Area. In need of a new challenge, I sought out a city with beautiful people and a work-hard-play-hard attitude. San Francisco embodies an incredible self-invented spirit that makes me feel right at home.

Now that I’m here, it’s time to get to work. I’m drawn to the advertising world because it requires a perpetual student and an acute sense of craft. More specifically, I’m attracted to projects with a multidisciplinary approach. As a creative, I need the pressure of being on a mission. I want to be where the new and the next is—as an adventuring trendsetter.

 

MORE ABOUT MOI!

As a girl scout of thirteen years and the older sister to four brothers, I feel wired for the eccentricities of a creative career. I’m a nonconformist with a soft spot for Disney magic and The Girls Next Door.

My current obsessions include Edith Head, European history, baking, hand stitching and traveling.

I’m an overachiever. Here’s the resume.

 

INDUSTRY IDEAS

It’s an exciting time to be communicating through pixels. The stellar brands understand how important it is to provide their consumers with digital environments—online is a product and the customer is a user.

I enjoy creating user experiences. Ask me about CSS buttons, line-heights, my favorite hex value—I love the details. Having worked on a number on national accounts, my experience includes concepting integrated marketing campaigns, designing mobile and desktop sites, art directing email templates and banner ads, etc. I search for the principles of good design within any medium and go from there.

Looking forward, I can only see myself continuing to find innovative solutions to problems. My favorite part of this digital advertising life is the eclectic career. Two days are never the same.