On 01, Jan 2013 | In Print Design | By me
As a native Texan, I am very grateful to have interned and freelanced at Enviromedia, an agency “built on the passionate belief that doing the right thing isn’t just the right thing, but a powerful business advantage”. I was anxious to help out on campaigns responsible for affecting change in my home state. Water IQ is a particularly important brand because Texas is more than likely experiencing a drought.
By grouping wasting water together with equally common bad habits, this campaign pulled at the guilty conscience to promote change.
Here’s to hoping the hard work keeps Texans saving water.
Use the password me.me to check out the TV spot.
Creative Director: Steve Chandler
Director: Norry Niven