Wrangling the amount of content for a rewards program is no trivial pursuit.
A multi-touchpoint campaign strategy led us to provide cardholders with digestible amounts of information paired with an existing direct mail component. Starting with the digital landing environment for all marketing touchpoints, my involvement in the campaign began with designing the site and lead to art directing a versioned instructional video as well as an email.
With this promotional offer, we leveraged the visual language of Chase Sapphire to emphasize the benefits of booking through Ultimate Rewards (Chase’s loyalty rewards program). The full bleed imagery says want-to-get-away while the grid-based modular overlays add consistency across multiple card offers.
Use the password me.me to check out the instructional video below.