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We got this. We got this. We got this. We got this. We got this.

On 01, Jan 2013 | In | By me

We got this.

I had the privilege of concepting for Tidy Cats’ updated social media presence. Tidy Cats is the proven leader of the litter box domain and with that in mind we pitched a new online personality for the brand—a bold platform for today’s cat owners.

It definitely had to be relatable. And the most universal thread linking cats and their human scoopers is, of course, cat poop.

Using this way-too-obvious angle, the idea was to make sure our litter buying target market knew Tidy Cats has everything under control. I give you…

We got this shit.


Use the password for the quick proof of concept video. And yes, I am that much of an expert scooper.