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Strong Smell Strong Smell Strong Smell

On 28, Dec 2012 | In | By me

Strong Smell

In this three part magazine campaign, the goal was to convince subscribers of Martha Stewart Living that they should purchase Method home products because they have unique scents that are strong enough to make bad smells good.

Method’s home cleaning and fragrance products combined with our cross-disciplinary collaboration led to sparkling results.

Photographer: Emily Mansfield

Co-Art Director: Amy Rumbarger

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Little in a Big Way

On 29, Dec 2012 | In | By me

Little in a Big Way

The objective for this award-winning student project was convincing parents of hungry toddlers that Frosted Mini-Wheats Little Bites is the most convenient-sized snack for their little ones. By focusing in on one unique aspect of the cereal the magazine ad was able to communicate a single, fun message in an instant. And yes, that’s me as the model.

Photographer: Corey Jenkins

Co-Art Director: Jamie Feola

Bad Habits Bad Habits Bad Habits

By me

On 01, Jan 2013 | In | By me

Bad Habits

As a native Texan, I am very grateful to have interned and freelanced at Enviromedia, an agency “built on the passionate belief that doing the right thing isn’t just the right thing, but a powerful business advantage”. I was anxious to help out on campaigns responsible for affecting change in my home state. Water IQ is a particularly important brand because Texas is more than likely experiencing a drought.

By grouping wasting water together with equally common bad habits, this campaign pulled at the guilty conscience to promote change.

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