I had the privilege of concepting for Tidy Cats’ updated social media presence. Tidy Cats is the proven leader of the litter box domain and with that in mind we pitched a new online personality for the brand—a bold platform for today’s cat owners.
It definitely had to be relatable. And the most universal thread linking cats and their human scoopers is, of course, cat poop.
Using this way-too-obvious angle, the idea was to make sure our litter buying target market knew Tidy Cats has everything under control. I give you…
We got this shit.
In this three part magazine campaign, the goal was to convince subscribers of Martha Stewart Living that they should purchase Method home products because they have unique scents that are strong enough to make bad smells good.
Method’s home cleaning and fragrance products combined with our cross-disciplinary collaboration led to sparkling results.
Photographer: Emily Mansfield
Co-Art Director: Amy Rumbarger
The objective for this award-winning student project was convincing parents of hungry toddlers that Frosted Mini-Wheats Little Bites is the most convenient-sized snack for their little ones. By focusing in on one unique aspect of the cereal the magazine ad was able to communicate a single, fun message in an instant. And yes, that’s me as the model.
Photographer: Corey Jenkins
Co-Art Director: Jamie Feola
Here’s an attention grabbing campaign. The project was to communicate that MSN gives users what they need to stay interested and constantly sharing. Within the creative platform we had to tackle both the intrinsic content that MSN delivers and the extrinsic value to staying connected.
The idea is rooted in places where you normally have very little to say and it might be social awkward to do so. Think laundry mat, elevator, public restrooms. MSN solves the problem of having nothing to say. You can do better than talk about the weather.
Imagine a bus stop keeping your mind occupied while you wait. How awesome would it have a hold on the best gossip while waiting for your laundry to dry. MSN keeps you interesting.
I’ll take a good oddball project anyday.
Here we were tasked to construct an entire customer journey from awareness to loyalty. Collaborating with senior copywriter Chrissy Ragan and senior art director Sara Suter for the overall presentation, together we developed a comprehensive integrated marketing campaign.